FOR IMMEDIATE RELEASE

Gifting Year-Round: Pack your Suitcase and Warm Up in the Caribbean

Air Jamaica Vacations® Responds to Consumer Demand for Intimate and Enriching Experiences

(Miami, December 2nd, 2002) AIR JAMAICA VACATIONS®, Air Jamaica's in-house vacation division, is leading the trend in offering consumers the option of vacation gift giving as a memorable way to enrich their lives. At a time when consumers are looking for intimacy and comfort, the leading U.S. tour operator is offering special all-inclusive vacation packages to the Caribbean's most luxurious hotels and resorts.

"An Air Jamaica Vacations getaway is the perfect gift for any occasion; whether it's to celebrate Christmas or the New Year, Valentine's Day or Mother's Day, a trip to the Caribbean is a welcome gift at any time of year," said Mark Adams, President of Air Jamaica Vacations.

According to the 2002 Yankelovich Monitor®, longest-running continuous study of the American consumer marketplace, consumers continue to be influenced by the need to get more pleasure out of life even though the economy is struggling to rebound. Out of 2,500 people surveyed, sixty-one percent said they feel a need to satisfy their "hunger for new experiences." Consumers indicated that they prefer to spend their money on experiences that inspire and enrich their lives such as vacations, rather than spending on tangible things.

Today's consumer, according to the 2002 Yankelovich Monitor, expects high-levels of service and high-end amenities. Air Jamaica Vacations delivers just that to every customer. "Our primary concern is client satisfaction. We have developed a strategy to manage our customers' experience every step of the way", said Mark Adams, President of Air Jamaica Vacations.

Air Jamaica Vacations and its parent company, Air Jamaica, emphasize the commitment to service by giving consumers superior service from the moment passengers step on board. Gourmet-chef inspired hot meals and complimentary champagne are served on every flight. Further, clients are met and welcomed on arrival at their Caribbean destination by customer care representatives who remain available throughout their entire vacation.

Travelers can enjoy a 4 day/ 3 night Caribbean all-inclusive vacation this winter to Jamaica starting at $669 per person based on double occupancy from Miami; to St. Lucia starting at $1019, and to Barbados starting at $1099 also from Miami. (For package prices, visit our Gateways section).

Packages include roundtrip airfare, hotel accommodations, on-island airport transfers, all meals and beverages as well as land and water sports. These packages are valid for travel between January 5th 2003 and April 30th 2003.

In addition to competitive rates, Air Jamaica Vacations offers passengers 24-hour on-island customer service, a hallmark of its service-oriented philosophy, as well as roundtrip on-island airport transfers. Passengers will be treated to red carpet service on Air Jamaica's non-stop champagne flights from 12 U.S. gateways to Montego Bay, with convenient jet-to-jet connections to seven Caribbean islands. Connections to Grand Cayman and Turks & Caicos are via Air Jamaica Express. Travelers will also receive Air Jamaica Vacations' exclusive Love Bonus discounts and special offers for local restaurants, shops and attractions valued from $250 to $1,500.

Serving the Caribbean for more than 30 years, Air Jamaica has been awarded the coveted Five Star Diamond Award by the American Academy of Hospitality Sciences, ranking it among the top airlines in the world. Operating the newest fleet of state-of-the-art aircrafts in the Caribbean and serving the finest meals in the sky on every flight, the airline has also been named "Best Airline to the Caribbean" by travel agents worldwide four years in a row.

For more information on these and other packages call Air Jamaica Vacations at 1-800-LOVEBIRD or visit www.airjamaicavacations.com.

###

Contact: Ana Gilligan/Natalie Saenz
Hill and Knowlton/SAMCOR
Telephone: 305.443.5454